For ค้นหาข้อมูลเพิ่มเติมได้ที่นี่, understanding how players engage with games is the secret weapon in creating a captivating experience that keeps them hooked. Game analytics is the way to get that insight.
In its most basic form, the concept is about transforming tracking logs into metrics that reveal what users have done and how they did it in-game. These metrics then inform design, customer research, business intelligence management and more.
The types of data collected can be quite varied. For example, in a racing game the metrics of interest might be lap times and speed records, while in an RPG the focus could be on leveling up characters or completing quests. In the end, a wide range of analytical techniques are applied to transform the raw data into meaningful insights for players and designers.
The Science of Game Metrics and Analytics
This type of data can be found in a variety of sources, such as player telemetry (e.g. mouse sensitivity, monitor brightness) or in-game customer feedback and reviews. Other sources include market reports, QA systems, benchmark test results and more.
Game analytics combines the best of business intelligence (BI) with game design and game research. It is a critical discipline for game companies that helps them make the right decisions across divisions such as design, marketing, user research and business. It is a critical component of the overall effort to ensure that every dollar invested in a game delivers the highest possible return on investment.