Direct mail marketing service is a powerful way to communicate your brand to customers, prospects, and leads offline. Whether through postcards, personalized letters, dimensional mailers, or even perishable items or corporate swag, these physical communications provide a unique opportunity to engage people with your brand.

When used right, direct mail can drive traffic to your website or even generate conversions when it features a clear call to action and a compelling value proposition. It’s also a great tool for generating overall brand awareness, especially in markets where online competition is fierce.

Effective Campaigns: Direct Mail Marketing Service

The beauty of direct mail is that it can be customized to reach specific audiences at the exact point in their buying journey, resulting in highly effective retargeting campaigns. For example, when a customer leaves an item in their cart on your website, a retargeting campaign can trigger the delivery of a physical thank you card featuring that specific item, enticing them to complete their purchase.

As email gets increasingly crowded, marketers are turning back to the tried and true method of direct mail to ensure their message is heard. However, it can be difficult to measure the results of a direct mailer, especially when you don’t have access to the real-time metrics available with digital ads. To help make the process easier, you should create a clear goal for your campaign and make sure it’s clearly defined in the design of each piece of mail you send out.